Item Image

Privacy Policy

Welcome to (the "Site"). By using the Site, you signify your agreement to the terms of this privacy policy (the "Privacy Policy"). If you do not agree to this Privacy Policy, please do not use this Site. Normark Corporation, d/b/a Rapala ("Rapala"), reserves the right, in its sole discretion, to modify, alter or otherwise update this Privacy Policy at any time. Therefore, we recommend that you read the Privacy Policy carefully each time you use the Site. The last date on which the Privacy Policy was updated was February 19, 2009. By using this Site you agree to the Privacy Policy posted on the site on the date and time of use.

Please also review the Terms and Conditions of Use of this Site, to which the Privacy Policy forms a part. If you wish to make a purchase from the Site, please also review the Terms and Conditions of Sale, as they set forth the terms for any purchase you make from the Site.

Our Promise to You
Rapala respects your privacy, and we assure you that we take the protection of your personal information very seriously. "Personal Information" means information that identifies you personally, including your name, physical address, e-mail address, phone number, or credit card information. This Privacy Policy describes the information we collect from you when you use this Site, how we use that information, and how we protect that information.

Information You Provide to Us
You can visit and browse this Site without telling us who you are or revealing any Personal Information. If you choose only to look at the Site and do not wish to obtain product-specific information or make any purchases, you need not provide any Personal Information.

If you want to access certain product-specific information, such as price and availability, you will need to create an account. When you create an account with us, we will ask you for the following Personal Information: first and last name, e-mail address (which will function as your user name), physical address, and telephone number. We will also ask you to create a password for your account. Please see our Terms and Conditions of Use for further information regarding passwords. This information may be used for various marketing and/or business purposes including, but not limited to, market research and direct mailings or e-mailings from Rapala.

If you want to make a purchase from the Site using a credit card, and already have an account, we will collect additional Personal Information from you as required from our third party payment gateway,, in order to validate your credit card and authorize the dollar value of your purchase for payment. Information collected includes cardholder name, billing address, billing city, billing state, billing zip code, card number, card expiration date and Card Code Verification number ("CCV"). The CCV is the number which appears on the back of your card in the signature block; it allows us to verify that you have the card in your physical. This credit card information is used for verification of a valid credit card and authorization for the value of the requested purchase.

Information Automatically Collected
When you visit this Site, our Web servers may collect some information automatically, such as your Internet protocol address, the identity of your Internet Service Provider, your operating system, and the time and date of your visit. This information is not linked to Personal Information. This information is used to compile aggregate statistics about the total number of daily visitors to our Site, the pages most frequently visited and how long visitors tend to stay at each page. By collecting this information, we get a better understanding of your preferences so we can continually improve your online experience with us.

We may use "cookies" or tracking mechanisms that collect Personal Information on this Site to connect your customer information to the items in your shopping cart.

The Site also tracks dates, times, and transactions made by users who are signed into their accounts while on the Site. We use this tracking for Site management purposes.

Unsolicited Information
If you choose to use one of our contact e-mail addresses to send us any information other than that listed above under "Information You Provide to Us" and "Information Automatically Collected," we are not responsible for keeping that information private. Please see our Terms and Conditions of Use for further information about our policies regarding unsolicited information.

Disclosure of Information We Collect
Rapala will disclose Personal Information in accordance with this Privacy Policy; in order to comply in the event that law requires a disclosure of information submitted to our Site, including when required by a warrant, subpoena or court order; or when we believe in good faith that disclosure is necessary to prevent harm or injury, such as in the event of product recalls, fraud, claims or other liability. Rapala does not sell, trade, or rent your personal information to outside parties. Rapala may share statistical information about our users, traffic patterns, and related Site information, in aggregate form, with third-party affiliates and vendors, but these statistics will include no Personal Information.

External Links
We do not endorse and are not responsible for the information practices or privacy policies of websites operated by others that may be linked to or from this Site. If you decide to access a third party's website that may be linked to or from this Site, you should consult that website's privacy policy.

Business Transition
The information covered by this Privacy Policy is an asset of Rapala and will become part of our normal business records. If Rapala or a substantial part of our business is sold or otherwise transferred to a third party, such as a legal successor in interest, your information may be transferred to that third party.

Updating Your Information
If any of the Personal Information you submitted to our Site is inaccurate or outdated or otherwise needs to be changed or deleted, please contact us at and we will use reasonable efforts in our control to revise or delete that information.

How We Secure Your Information
Our Site has industry-standard measures in place to protect the loss, misuse and alteration of the information under our control. Personal Information that you submit to our Site is stored for us internally on servers, which have managed firewall protection.

Personal information that you submit to our Site may also be stored for us by an authorized third party, ASI Marketing, which facilitates the transmission of some of our marketing information. Rapala is not responsible for any breaches in security experienced by ASI Marketing. We encourage you to contact ASI Marketing directly at if you have questions regarding the security that it provides with regard to your Personal Information.

Protecting the privacy of children is very important to us. For that reason, our Site does not intentionally solicit, collect and/or maintain personally identifiable information from users under age 13. If you are under the age of 13, we ask that you do not submit any Personal Information to us and use this Site only under the supervision of a parent or guardian. If you are a parent or guardian and you believe your child has submitted Personal Information to us, please contact us at, and we will delete your child's Personal Information from our records.

Applicable Law
This Privacy Policy shall be governed by, and construed and enforced in accordance with, the laws of the State of Minnesota, without giving effect to any principles of conflicts of laws. You expressly agree that the exclusive jurisdiction for any claim or action arising out of or relating to this Privacy Policy or your use of this Site shall be filed only in the state or federal courts located in the State of Minnesota, and you further agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action.

If you have any questions regarding this Privacy Policy, please contact us

Sign up to receive the latest news!